Doug Bowser on Nintendo Switch Pro: “We are always on the lookout for technology” to improve gameplay


Nintendo of America President Doug Bowser indirectly denied the existence of the Nintendo Switch Pro; focusing on how Nintendo always looks at technology to improve gameplay.

We have previously reported rumors (including from Bloomberg) that a more powerful Nintendo Switch is in production, a so-called “Nintendo Switch Pro” model. Those who are supposed to be in the know have claimed that this new model will support 4K graphics (via a new NVidia graphics chip and a 7 ″ display) and will launch in early 2021. A patent for a railless Joy-Con has fueled new speculations.

Bloomberg and Eurogamer sources have also speculated that the console could launch in September or October 2021, with an announcement before E3 2021. This would allow third parties to show their games freely, as the own digital storefront Nintendo would later be in week E3 2021. Along with claims that the announcements would go live on June 4, none of those rumors would come true.

Our own editorial suggested that was unlikely; due to the fact that Nintendo generally focuses on a low-cost console and the chip shortage means that high-end technology would cost Nintendo and the consumer more.

In an interview with the Washington postNintendo of America President Doug Bowser explained (when asked about the Nintnedo Switch Pro) that Nintendo is looking first at new technology to improve gameplay.

“We’re always on the lookout for technology and how technology can improve gaming experiences. It’s not technology for the sake of technology. This is precisely how technology can enhance a gaming experience. And then where do you apply this technology? Do you want to apply it on existing hardware or platforms or do you want to wait for the next platform? And then what is the good gaming experience with that? There are a multitude of factors that come into play, and it’s something we’re always looking at. “

Due to earlier rumors of mostly graphics improvements, this could be interpreted as a rejection of a Nintendo Switch Pro model. Our editorial also pointed out how Nintendo tends to only release new hardware to fix major flaws, or with a new generation of console and bring new gameplay functionality.

“As we enter our fifth year, Nintendo Switch is really redefining what the life cycle of a console can look like,” Bowser said, “and the dynamism of this global lifecycle with a strong cadence of content.”

Nintendo president Shuntaro Furukawa has denied initial claims of a Nintendo Switch Pro, in the midst of Nintendo’s best financial quarter since 2018. Nintendo’s recent successes are undoubtedly thanks to the Nintendo Switch.

It sold over 85 million units in May 2021; fueled by increased interest in games thanks to coronavirus pandemic quarantine lockdowns, as well as the cheaper price and greater availability compared to the PlayStation 5 and Xbox Series X.

While selling a new version of something that is already selling well would seem illogical (especially when a parts shortage caused problems for PlayStation and Microsoft), Ace Research Institute analyst Hideki Yasuda says the New hardware would be key for Nintendo in 2021. For example, new hardware could tempt those who had not yet purchased from Nintendo Switch.

He cited the success of the Game Boy, PlayStation 2 and Nintendo DS; while the Wii and PlayStation 4 had little or no variation, and saw a sharp drop in sales in the second half of their respective launches. years. Yasuda also claimed that Nintendo had a “oligopoly” in Japan, while sales of PlayStation games have been practically “Eradicated.

Bowser also explained how Nintendo is more than a console video game company; thanks to Super Nintendo World, the next Super Mario movie, Super Mario Lego sets and mobile games. “We see ourselves as an entertainment company focused on very unique entertainment experiences. ”

“At the heart of it all is our integrated hardware and software model, and that model has enabled us over decades to generate the characters, the deeply immersive worlds of IP that we all know and love so well, but we know. also that there is an opportunity to introduce more people to this PI now.

The president of Nintendo America also took the time to praise the success of Nintendo’s mobile games.

” The game [on mobile] is fundamentally different from what you see on the Switch, but we had 650 million unique downloads of our six games available today. Our smart device strategy has already enabled us to reach consumers in 164 countries. We think we’ve been able to broaden that audience of people who have now experienced Nintendo games, and we can take them deeper into this hardware software system built into the deeply immersive games that you and I know and play.

Bowser also explained how Nintendo issued a cease and desist order against fan plans; including the Super Smash Bros. Melee The Big House tournament for using an emulator with netplay during quarantine lockdowns.

“We have a passionate community and we appreciate them very much, and we always want to listen and understand when we develop content in the future,” Bowser said, before dropping the hammer.

“There are times when we need to strengthen our intellectual property for reasons that I think are very critical. The protection of intellectual property is very important when we think about our ability to continue to develop these properties, and we hope that people will understand that this is the reason why we protect them the way we do.

Bowser concluded with his enthusiasm for the way more people were playing than ever before.

“I think it’s an exciting time to be in the gaming industry, really. We are seeing more and more people engaging in it as part of their primary forms of global entertainment. We see different ways to engage, both on mobile platforms and on dedicated platforms such as the Nintendo Switch. It is a dynamic industry that is moving forward.

Picture: Wikipedia, PX here


About Author

Leave A Reply