HUP.LIFE and ETHO.Black will host NFTs in the upcoming market


HUP.VIE and ETHO.Black join forces with HUP.LIFE to host NFTs on HUP.MARKET, which is slated to debut in December. ETHO.Black’s Etho protocol is a file system for pinning content worldwide to a blockchain. HUP.LIFE has created a marketplace for the exchange of copyright protected NFTs.

These typing works as NFT on HUP.MARKET can validate and monetize it through internationally applicable copyright law. Through the use of a “phantom NFT,” which is a secondary NFT representing the transfer of all copyright from the underlying art to an NFT, a producer can sell the NFT while retaining copyright. Then they have the option of licensing the work for reproduction. Thanks to the license module offered by HUP.MARKET.

Etho Protocol (ETHO) is a fork of the Ethereum blockchain that provides hosting of content on the Interplanetary File System (IPFS). This allows digital assets on HUP.MARKET to be pinned worldwide. ETHO will serve as the official file hosting solution of HUP.MARKET and will host all data including metadata, JSON file, and image or video file of the artwork.

“We are delighted to partner with HUP.LIFE and look forward to the launch of HUP.MARKET,” said Chris Terry, Director of Business Development, Etho Protocol Project. “The full power of Etho Protocol’s IPFS network will provide stability and security to the world’s first globally compliant NFT trading platform. “

“As with the launch of $ HUP Token, this strategic alliance demonstrates our commitment to ensuring that HUP.MARKET has an ethical and reliable backbone,” added Harrison Jordan, Founder and CEO of HUP.LIFE. “With an emphasis on security, reliability and decentralization, Etho Protocol is the ideal partner to host the variety of content that will be presented on HUP.MARKET. “

The partnership allows HUP.LIFE to host NFTs for the unveiling of HUP.MARKET in December 2021 and comes after the fair launch of $ HUP Token, the platform’s native token.


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