Stellantis to transform Chrysler into an all-electric brand by 2028 – TechCrunch

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Chrysler, the 96-year-old woman The Stellantis-owned brand that is best known today for its minivans, will become an all-electric brand by 2028.

The company made the announcement when it launched the Chrysler Airflow Concept, an all-wheel-drive electric SUV concept with two electric motors and a battery designed to travel 350 to 400 miles on a single charge.

Stellantis did not say whether the Airflow concept would go into production. For now, the Airflow is intended to provide insight into the design and technology that will characterize the brand’s future portfolio.

The first real product of Chrysler’s future electric vehicle will arrive in just a few years. The global automaker, resulting from a merger between Fiat Chrysler and French group PSA, has revealed that its first battery-electric vehicle will hit the market by 2025.

Today, the brand has only three vehicles under its brand: the Chrysler Pacifica and Chrysler Pacifica Hybrid MPVs and the Chrysler 300 sedan. The Chrysler Pacifica Hybrid, a plug-in hybrid that hit the market in early 2017, served as stepping stone to the direction the brand is taking, according to Chris Feuell, CEO of the Chrysler brand.

Inside the Chrysler airflow

The interior of the Chrysler Airflow Concept. Image credit: Stellantis

The Chrysler Airflow Concept is an SUV designed with a low ride height and a two-tone roofline intended to improve aerodynamics, and therefore range, while giving the vehicle an athletic stance. The vehicle’s long wheelbase and wide track are combined with 22-inch wheels to complete the look.

The goal here is to show off a high-end SUV, a goal achieved through a series of exterior and interior touches ranging from the panoramic roof and lighting that changes according to passenger preferences to the Chrysler Wing logo that is linked to the grille, which includes a luminous blade illuminated by crystal LED lighting.

Chrysler Airflow Concept announces its electric aesthetic with the Chrysler Wing logo linked to a luminous cross grille / blade illuminated by crystal LED lighting.

The Chrysler Airflow Concept combines the brand’s wing logo with the grille, which features a light blade illuminated by crystal LED lighting. Image credit: Stellantis

But the real vision of what Stellantis has planned for the brand is the technology – hardware and software – that sits in the airflow. As Stellantis Design Director Ralph Gilles noted in the announcement, the Airflow is “the result of a thoughtful synthesis of Stellantis’ entire arsenal of connected vehicle technology – at the inside as well as outside “.

What does this mean exactly? In Stellantis’ view, it’s all about connectivity, digital content and services, and an advanced driver assistance system.

The concept includes three areas that Stellantis is already developing and described in December as part of its plan to generate $ 22.5 billion per year from software in its vehicles that can sell products and subscriptions to. passengers and drivers.

It starts with the underlying electrical and software architecture, which it calls STLA Brain. This system is cloud-integrated and connects the vehicle’s electronic control units to the vehicle’s high-performance central computer via a high-speed data bus. This will allow the company to upgrade the software for “wireless” or wireless vehicles.

To this “brain”, Stellantis has added its “SmartCockpit”, a platform built in partnership with Foxconn that will provide the driver with applications such as navigation, voice assistance, e-commerce marketplace and services. payment.

Finally, a third automated driving platform called “AutoDrive”, developed with BMW, will complete the manufacturer’s software plan.

Chrysler Airflow Concept

Each screen of the Chrysler Airflow Concept is a personalized space to access digital content. Image credit: Stellantis

These three platforms – “brain”, “smartcockpit” and “automatic driving” will be present in all new Stellantis vehicles by 2024. The Airflow, being a concept that shows where the company is heading, also has these. three platforms.

In the Airflow, which illustrates what can be accomplished with the brain, smartcockpit and autodrive platforms, there are displays throughout the vehicle, where users can access personalized digital content such as apps and entertainment. . Information on the screens can be shared with all passengers by swiping.

Check out the gallery for more photos of the Airflow, courtesy of Stellantis.

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