UAFS launches new website to facilitate recruitment efforts

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University of Arkansas-Fort Smith Chancellor Terisa Riley appeared as a digitized character in a retro video game version of Super Mario to celebrate the university’s revamped website.

The university launched its revamped website – still uafs.edu – on September 21. The new website, which is part of the marketing budget, will cost around $ 40,000 per year for maintenance, security, licensing and system support.

Chris Kelly, senior director of marketing at UAFS, said it was important to invest in the website because it is an integral part of the hiring process.

“An institution’s website is the first stop most students and their parents make when starting to decide which university is right for them. It’s our most important marketing tool and we knew it was about time. to upgrade, ”Kelly said.

In addition to helping potential students, the upgrade will help current students by making myUAFS, BlackBoard, LibGuides, and Navigate more accessible.

“The beautiful, clean design presents a student-centric strategy ensuring that our web content is always accessible, up-to-date and, of course, mobile-friendly to tell our story more effectively and comprehensively,” said Riley. “Information is easier to find, and the site architecture was intentionally designed to streamline data and eliminate redundancies.”

Chancellor Terisa Riley appeared in a Mario game to announce the launch of the new UAFS website

The Marketing and Communications Department spent over a year modernizing, designing and updating the website to “fully align with the university’s new visual branding and better support its core institutional values.”

With the help of the UAFS web team, Kelly moved and updated over 2,000 pages of content on the new site.

“From the start, our goal has been to create a website that offers the same experience of support and information that our students, faculty and staff expect from UAFS,” said Kelly. “The new design, simplified menus and updated architecture all ensure that our digital campus is just as welcoming as our physical campus.


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